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Right now rigid formulas and measurement tools are all the rage in the ad biz, but when it comes to solving our clients challenges or finding new opportunities, we try to be a little more flexible. Every client and every situation is unique, so in our humble opinion, they should be treated to unique thinking. And that’s exactly what they get. We manage everything from research and strategy development to communications planning, execution and of course, measurement. Just don’t expect to see some wacky measurement machine called "The Highwood-o-meter" along the way. Just not our style.